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Each colour refers to a specific memory inspiration:

1. Black – Il Calamaio: mirrors the very ink of the newspapers that accompanied our Founder in his daily rituals.
   
   
2. Foliage – Il Lanificio: is a signature shade woven through ZEGNA’s heritage, capturing the refined amber hues and shifting tones of Oasi Zegna.
   
   
3. Blue – A Trivero: evokes the fresh air that flowed through the open windows of our Founder’s Lancia Aurelia.
   
   
4. Brown – Il Sottobosco: recalls the forest floor, rich soil, aged trees, and the hush of scattered leaves.
   
   
5. Green – La Panoramica: echo the vast forest of 500,000 trees our Founder planted, stretching across Oasi Zegna.
   
   
6. Red – Saga del Piemonte: drawn from the crackling fire that warmed evenings in Piedmont when family stories were shared.

There are six moments of inspiration for Memorie:

1. Il Calamaio – Italian for ‘INKWELL’.
   It’s dawn. Ermenegildo Zegna, our Founder, gazes out of his office window overlooking the Lanificio, our wool mill. As he settles into his leather chair, he opens the newspaper: sharp ink mingles with the scent of wood. Pen in hand, thoughts pour into his leather notebook – sparking a vision of something greater.
   
   
2. Il Lanificio – Italian for ‘WOOL MILL’. Where raw wool becomes fabric.
   Ermenegildo Zegna, our Founder, enters the Lanificio. The scent of wool rises – dense, unmistakable. Machines clatter in the background as production starts. Walking further inside, the air grows sweeter with the aroma of the soft bales. Natural and industrial, raw and refined. Here, contrast lives in harmony. 
   
   
3. A Trivero – Italian for ‘IN TRIVERO’. Trivero, a town in Piedmont, northern Italy, where our story began.
   Ermenegildo Zegna, our Founder, steps into his garage: the air is thick with the familiar scent of gasoline. He starts the engine of his Lancia Aurelia. As he drives, the crisp mountain air flows through the open window, and the road unfolds with every turn, revealing vast, ever-changing landscapes.
   
   
4. Il Sottobosco – Italian for ‘UNDERGROWTH’.
   In Oasi Zegna, the rain has just stopped. The damp earth releases a rich scent with each step taken by Ermenegildo Zegna, our Founder. Wet leaves glisten, pine needles crunch underfoot, moss mingles in the air – the forest breathes quietly. A ray of sunlight pierces the canopy. Surrounded by nature’s embrace, a sense of intimate, grounding connection arises.
   
   
5. La Panoramica – Italian for ‘PANORAMIC’. The scenic road winding across Oasi Zegna.
   Under radiant sun, Ermenegildo Zegna, our Founder, walks along the 232 Road. Towering trees and the sharp scent of pine soften the asphalt. Sunlight filters through the branches, casting shadows as the road curves through the hills, offering a glimpse of nature’s vast beauty.
   
   
6. Saga del Piemonte – Italian for ‘TALE OF PIEDMONT’. A story rooted in Piedmont, northern Italy.
   Evening falls; firelight glows. Ermenegildo Zegna, our Founder, sinks into a worn chair, a traditional Italian velvet cherry infusion in hand. Laughter and chatter echo warmly in the air as flames crackle, memories resurface retold with intimacy. Outside, the world cools; inside, the tale continues.

The family crest on the bottle is not just a mere emblem. It’s a symbol of a family’s journey. A mark of distinction, it speaks to centuries of commitment to quality, refinement, and timeless style.

The Zegna crest features 5 main items:

• The Crane: the silver crane holding a silver stone in its foot is a classic symbol of vigilance, representing security.
• The Lion: the rampant lion is a symbol of nobility, strength, and courage.
• The Crown: this regal asset represents Ermenegildo Zegna’s noble title, Count of Monte Rubello.
• The Stars: the three stars symbolise our Founder’s aspiration for elevated status through unwavering hard work and dedication.
• The Motto: ‘In vigilance lies security’. This motto reflects the current vision of ZEGNA.

Yes, the refills are 150ml.
Clients will buy the refill and complete at home:

1. Remove the refill from its case
2. Unscrew the pump from the bottle
3. Put the refill upside down into the neck of your bottle and turn to start and stop the filling process.

The refill process will not be available in stores.