Spring/Summer 2014

Adv Concept

The new éminences grises

'The new éminences grises' is Stefano Pilati's concept for Spring Summer 2014 Ermenegildo Zegna Couture advertising campaign, shot by Inez and Vinoodh and featuring actor Jamie Dornan.

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Updating éminences grises, a term first penned in the 17th Century for François Leclerc du Tremblay, the highly influential right-hand man of Cardinal Richelieu. Today, grey eminences signify key figures occupying strategic positions, who don’t appear as official spokesmen, instead they operate and yield their considerable power and influence behind the scenes. Powerful global personalities who have earned their success through their ability, expertise and culture, and whose leadership in tailoring style is reflected in the luxury and sartorial elegance of the Ermenegildo Zegna Couture collection.

Spring/Summer 2014

Video Concept

Stefano Pilati presents
the adv campaign

In a video presented at JF Chen design gallery in Los Angeles, Stefano Pilati introduces his
first advertising campaign for Ermenegildo Zegna Couture.

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