ELEGANCE AT LAKE MAGGIORE

Step into an Italian summer with ZEGNA's Summer 2026 campaign, featuring Global Ambassador Mads Mikkelsen. Set on the shores of Lake Maggiore in northern Italy – where picturesque villages dot the Alpine horizon – this is where the Zegna family returns every summer.
Close-up of Mads Mikkelsen on a boat by the lake wearing a grey V-neck sweater from the ZEGNA Spring Summer 2026 collection.
Close up detail of classic riva aquarama wooden boat craftsmanship.
Riva Aquarama boat cruising on Lake Maggiore waters.
Summer 2026 moves with elegance. Aboard the Zegna family's Riva Aquarama – an icon of 1960s Italian design – Global Ambassador Mads Mikkelsen embodies a summer worth savouring. The engine is already running by the time we reach the water.
The Riva Acquarama was designed by Carlo Riva, who gave his team of designers a single instruction: 'falla bella' – make it beautiful. Only 598 boats remain today – each one is different, entirely itself. This is the philosophy the Zegna family has always understood: that beauty is the foundation from which everything else follows, and that what is made with conviction outlasts the making.
Mads Mikkelsen wearing a refined look from the ZEGNA Spring Summer 2026 collection in a lakeside garden setting.
Statue overlooking Lake Maggiore with mountains in the background.
Close-up of a ZEGNA Mocassin from the SS26 collection.
Mads Mikkelsen wearing a refined look from the ZEGNA Spring Summer 2026 collection in a lakeside garden setting.
LIGHTWEIGHT LINEN TAILORING

OASI LINO

A summer in Italy slows down time, deepens it – and afternoons easily stretch into warm evenings. This season, tailored silhouettes are reimagined in linen. The earthy brown of Corteccia Oasi and the raw off-white of Bianco Oasi: a palette inspired by Oasi Zegna, a natural territory in the Alps of northern Italy – crafted from our finest European-grown flax and woven at our Lanificio.
Discover the Collection
Oasi Lino suiting, softly structured knitwear, and the iconic Mocassin, become the perfect accompaniment for summer rituals by the lake.
Mads Mikkelsen wearing an elegant ZEGNA Spring Summer 2026 look featuring linen trousers and a linen jacket.
Mads Mikkelsen wearing an elegant ZEGNA Spring Summer 2026 look featuring linen trousers and a linen jacket.
Mads Mikkelsen wearing an elegant ZEGNA Spring Summer 2026 look featuring linen trousers and a linen jacket.
Mads Mikkelsen wearing a refined look from the ZEGNA Spring Summer 2026 collection in a lakeside garden setting.
LAKE MAGGIORE

SUMMER COLLECTION