Lanificio ZEGNA and Art Basel installation with blue and green flags.
OUR MANIFESTO

ZEGNART

ZEGNART is not an art program.

Art has always been part of ZEGNA – not as decoration, but as a companion to its evolution.

From the beginning, our Founder Ermenegildo Zegna understood that industry, nature, and culture must be designed together.

ZEGNA does not acquire works.
It commissions them.

ZEGNART brings together all ZEGNA’s artistic initiatives – not as objects, but as defining moments in the brand’s history.

Art was never added.
It was built in.

Art is not something to be seen.
It is something that shapes how we see.
Mirrored outdoor installation surrounded by greenery at ZEGNA HQ.
A CENTURY OF PATRONAGE

SHAPING A CULTURAL LANDSCAPE


ZEGNART is our framework for art and culture. It reflects our long-standing commitment to art, rooted in the vision of our Founder, Ermenegildo Zegna, and encompasses all ZEGNA’s artistic initiatives - past, present, and evolving across generations of the Zegna family.

From the first artwork he commissioned in the 1920s, Ermenegildo Zegna believed that art and beauty should be part of everyday life. In Trivero, alongside the development of the Lanificio, our wool mill, he commissioned artists such as Ettore Pistoletto Olivero and Otto Maraini, as well as landscape architect Pietro Porcinai, shaping an environment where industry, nature, and culture could coexist.

Fondazione Zegna further structured this commitment through site - specific projects in Oasi Zegna and exhibitions at Casa Zegna, our historical archive and cultural centre in Trivero.

Unlike a traditional collection, these works are never acquired - they are commissioned. Developed in direct relation to the places, materials, and values that define ZEGNA, the collection has quietly evolved across four generations.
Alberto Garutti Dedicato alle persone che sedendosi qui ne parleranno outdoor concrete bench sculpture 2009 at ZEGNA HQ.
Stefano Arienti I Telepati (The Telepathists) 2011 installation artwork at ZEGNA HQ.
Michelangelo Pistoletto Woollen – The Reinstated Apple 2007 mixed media artwork at ZEGNA HQ.
PAST, PRESENT, AND FUTURE

ZEGNART GLOBAL INITIATIVES
ZEGNA HQ Milan designed by Antonio Citterio and Patricia Viel.
PERMANENT

THE ZEGNA COLLECTION

Designed by Antonio Citterio and Patricia Viel, ZEGNA’s Milan headquarters integrate art and architecture into a continuous narrative. Echoing the atmosphere of Oasi Zegna, the works become part of a living park – exploring themes of sustainability, global connection, and material identity.

 

Discover the Collection

Artwork at the Venice Biennale by C. Canziani & C. Camoni for the Italian Pavilion, part of the “Con te con tutto” project.
UPCOMING

ITALIAN PAVILION 2026, VENICE BIENNALE

ZEGNA is the main sponsor of the Italian Pavilion, where Con te con tutto – a project by artist Chiara Camoni, curated by Cecilia Canziani – will be exhibited. First supported by Fondazione Zegna, this installation represents the culmination of a long-standing relation with the artist, whose research has developed over time in dialogue with ZEGNA for more than a decade.

 

Discover More

Entrance of the Miami Beach Convention Center during Art Basel Miami Beach.
SINCE 2025 - BASEL, MIAMI, PARIS, HONG KONG

ZEGNA X ART BASEL

Annual fellowship presentation at Art Basel.
Upcoming in June 2026, Basel, Switzerland.
Architectural view of ZEGNA HQ with historic Lanificio ZEGNA chimney.
DEFINING MOMENTS

ZEGNART MILESTONES

1920s–1960s
The Founder Era – Trivero commissions
Ermenegildo Zegna first commissions artists, architects and landscape designers to develop the town of Trivero, the Lanificio, and the surrounding Oasi Zegna with the conviction that industry, nature, and culture must be designed together. 

Ettore Pistoletto Olivero · Otto Maraini · Pietro Porcinai · Luigi Vietti


1963–2013
Bespoke Wool Trophies
Over the decades, we have invited international artists to interpret ZEGNA's textile legacy in bespoke wool trophies.

Stephen Walker · Eberhard Dechow · Graham Sutherland · Not Vital · Kiki Smith 


Est. 2000 
Fondazione Zegna
Fondazione Zegna furthers artistic commitment through site-specific commissions in Oasi Zegna under ALL'APERTO, a project curated by Andrea Zegna and Barbara Casavecchia.

Daniel Buren · Dan Graham · Alberto Garutti · Stefano Arienti · Liliana Moro and others


Est. 2010 
Visible Project is launched
A long-term fellowship dedicated to socially engaged art, reinforcing a shared commitment to responsibility through action. Developed with Cittadellarte - Fondazione Pistoletto, and curated by Judith Wielander and Matteo Lucchetti. 


2021 – Present 
Casa Zegna – Exhibitions 
An evolving program of artists and exhibitions at Casa Zegna, Trivero, curated by Ilaria Bonacossa. 

Emilio Vavarella · Rebecca Moccia · Mimmo Jodice · Francesco Jodice · Chiara Camoni and others


Est 2025 – Ongoing
Art Basel Partnership
Through a global multi-year partnership, ZEGNA marks a new chapter in our dedication to artists and institutions at the intersection of creativity, community and nature - ZEGNA’s core values. Visible Situated Fellowship awards are appointed annually at Art Basel. 

Shinan Imabo (Our Inspirations) collective · Waral Prakalp


2026
ZEGNA’s Main sponsorship of The Italian Pavilion
The project Con te con tutto by Chiara Camoni, presented at the 61st International Art Exhibition - La Biennale di Venezia, curated by Cecilia Canziani. 
Frank Thiel Untitled (Zegna shot #03 and #06) 2011 photographic artwork at ZEGNA HQ.
Photographic artwork displayed at ZEGNA HQ showing a stylized forest landscape.
Photographic artwork displayed at ZEGNA HQ.
Photographic artwork displayed at ZEGNA HQ showing stylized Vellus Aureum inspired elements.
Photographic artwork displayed at ZEGNA HQ showing stylized human figures inspired by the textile world.
ART IN ZEGNA STORES AROUND THE WORLD

Across global stores, this commitment takes shape through Art in Global Stores where site - specific works are commissioned in direct dialogue with ZEGNA’s world. Past commissions have included Michelangelo Pistoletto, William Kentridge, Mimmo Jodice, Francesco Jodice and Emil Lukas.



Upcoming events

May - November 2026
Italian Pavilion at Venice Biennale 
Chiara Camoni’s Con te con tutto – curated by Cecilia Canziani 

May – November 2026
Solo Exhibition at Oasi Zegna – Trivero, Biella Alps 
Chiara Camoni – curated by Ilaria Bonacossa  

June 2026
Visible Situated Fellowships 
Annual fellowship presentation at Art Basel, Basel 

Permanent
ZEGNA Art Collection 
ZEGNA Headquarters, Milan