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OUR MANIFESTO
ZEGNART
ZEGNART is not an art program.
Art has always been part of ZEGNA – not as decoration, but as a companion to its evolution.
From the beginning, our Founder Ermenegildo Zegna understood that industry, nature, and culture must be designed together.
ZEGNA does not acquire works.
It commissions them.
ZEGNART brings together all ZEGNA’s artistic initiatives – not as objects, but as defining moments in the brand’s history.
Art was never added.
It was built in.
Art is not something to be seen.
It is something that shapes how we see.
ZEGNART
ZEGNART is not an art program.
Art has always been part of ZEGNA – not as decoration, but as a companion to its evolution.
From the beginning, our Founder Ermenegildo Zegna understood that industry, nature, and culture must be designed together.
ZEGNA does not acquire works.
It commissions them.
ZEGNART brings together all ZEGNA’s artistic initiatives – not as objects, but as defining moments in the brand’s history.
Art was never added.
It was built in.
Art is not something to be seen.
It is something that shapes how we see.
A CENTURY OF PATRONAGE
SHAPING A CULTURAL LANDSCAPE
ZEGNART is our framework for art and culture. It reflects our long-standing commitment to art, rooted in the vision of our Founder, Ermenegildo Zegna, and encompasses all ZEGNA’s artistic initiatives - past, present, and evolving across generations of the Zegna family.
From the first artwork he commissioned in the 1920s, Ermenegildo Zegna believed that art and beauty should be part of everyday life. In Trivero, alongside the development of the Lanificio, our wool mill, he commissioned artists such as Ettore Pistoletto Olivero and Otto Maraini, as well as landscape architect Pietro Porcinai, shaping an environment where industry, nature, and culture could coexist.
Fondazione Zegna further structured this commitment through site - specific projects in Oasi Zegna and exhibitions at Casa Zegna, our historical archive and cultural centre in Trivero.
Unlike a traditional collection, these works are never acquired - they are commissioned. Developed in direct relation to the places, materials, and values that define ZEGNA, the collection has quietly evolved across four generations.
SHAPING A CULTURAL LANDSCAPE
ZEGNART is our framework for art and culture. It reflects our long-standing commitment to art, rooted in the vision of our Founder, Ermenegildo Zegna, and encompasses all ZEGNA’s artistic initiatives - past, present, and evolving across generations of the Zegna family.
From the first artwork he commissioned in the 1920s, Ermenegildo Zegna believed that art and beauty should be part of everyday life. In Trivero, alongside the development of the Lanificio, our wool mill, he commissioned artists such as Ettore Pistoletto Olivero and Otto Maraini, as well as landscape architect Pietro Porcinai, shaping an environment where industry, nature, and culture could coexist.
Fondazione Zegna further structured this commitment through site - specific projects in Oasi Zegna and exhibitions at Casa Zegna, our historical archive and cultural centre in Trivero.
Unlike a traditional collection, these works are never acquired - they are commissioned. Developed in direct relation to the places, materials, and values that define ZEGNA, the collection has quietly evolved across four generations.
PAST, PRESENT, AND FUTURE
ZEGNART GLOBAL INITIATIVES
ZEGNART GLOBAL INITIATIVES
PERMANENT
THE ZEGNA COLLECTION
Designed by Antonio Citterio and Patricia Viel, ZEGNA’s Milan headquarters integrate art and architecture into a continuous narrative. Echoing the atmosphere of Oasi Zegna, the works become part of a living park – exploring themes of sustainability, global connection, and material identity.
UPCOMING
ITALIAN PAVILION 2026, VENICE BIENNALE
ZEGNA is the main sponsor of the Italian Pavilion, where Con te con tutto – a project by artist Chiara Camoni, curated by Cecilia Canziani – will be exhibited. First supported by Fondazione Zegna, this installation represents the culmination of a long-standing relation with the artist, whose research has developed over time in dialogue with ZEGNA for more than a decade.
SINCE 2025 - BASEL, MIAMI, PARIS, HONG KONG
ZEGNA X ART BASEL
Annual fellowship presentation at Art Basel.
Upcoming in June 2026, Basel, Switzerland.
Upcoming in June 2026, Basel, Switzerland.
DEFINING MOMENTS
ZEGNART MILESTONES
1920s–1960s
The Founder Era – Trivero commissions
Ermenegildo Zegna first commissions artists, architects and landscape designers to develop the town of Trivero, the Lanificio, and the surrounding Oasi Zegna with the conviction that industry, nature, and culture must be designed together.
Ettore Pistoletto Olivero · Otto Maraini · Pietro Porcinai · Luigi Vietti
1963–2013
Bespoke Wool Trophies
Over the decades, we have invited international artists to interpret ZEGNA's textile legacy in bespoke wool trophies.
Stephen Walker · Eberhard Dechow · Graham Sutherland · Not Vital · Kiki Smith
Est. 2000
Fondazione Zegna
Fondazione Zegna furthers artistic commitment through site-specific commissions in Oasi Zegna under ALL'APERTO, a project curated by Andrea Zegna and Barbara Casavecchia.
Daniel Buren · Dan Graham · Alberto Garutti · Stefano Arienti · Liliana Moro and others
Est. 2010
Visible Project is launched
A long-term fellowship dedicated to socially engaged art, reinforcing a shared commitment to responsibility through action. Developed with Cittadellarte - Fondazione Pistoletto, and curated by Judith Wielander and Matteo Lucchetti.
2021 – Present
Casa Zegna – Exhibitions
An evolving program of artists and exhibitions at Casa Zegna, Trivero, curated by Ilaria Bonacossa.
Emilio Vavarella · Rebecca Moccia · Mimmo Jodice · Francesco Jodice · Chiara Camoni and others
Est 2025 – Ongoing
Art Basel Partnership
Through a global multi-year partnership, ZEGNA marks a new chapter in our dedication to artists and institutions at the intersection of creativity, community and nature - ZEGNA’s core values. Visible Situated Fellowship awards are appointed annually at Art Basel.
Shinan Imabo (Our Inspirations) collective · Waral Prakalp
2026
ZEGNA’s Main sponsorship of The Italian Pavilion
The project Con te con tutto by Chiara Camoni, presented at the 61st International Art Exhibition - La Biennale di Venezia, curated by Cecilia Canziani.
ZEGNART MILESTONES
1920s–1960s
The Founder Era – Trivero commissions
Ermenegildo Zegna first commissions artists, architects and landscape designers to develop the town of Trivero, the Lanificio, and the surrounding Oasi Zegna with the conviction that industry, nature, and culture must be designed together.
Ettore Pistoletto Olivero · Otto Maraini · Pietro Porcinai · Luigi Vietti
1963–2013
Bespoke Wool Trophies
Over the decades, we have invited international artists to interpret ZEGNA's textile legacy in bespoke wool trophies.
Stephen Walker · Eberhard Dechow · Graham Sutherland · Not Vital · Kiki Smith
Est. 2000
Fondazione Zegna
Fondazione Zegna furthers artistic commitment through site-specific commissions in Oasi Zegna under ALL'APERTO, a project curated by Andrea Zegna and Barbara Casavecchia.
Daniel Buren · Dan Graham · Alberto Garutti · Stefano Arienti · Liliana Moro and others
Est. 2010
Visible Project is launched
A long-term fellowship dedicated to socially engaged art, reinforcing a shared commitment to responsibility through action. Developed with Cittadellarte - Fondazione Pistoletto, and curated by Judith Wielander and Matteo Lucchetti.
2021 – Present
Casa Zegna – Exhibitions
An evolving program of artists and exhibitions at Casa Zegna, Trivero, curated by Ilaria Bonacossa.
Emilio Vavarella · Rebecca Moccia · Mimmo Jodice · Francesco Jodice · Chiara Camoni and others
Est 2025 – Ongoing
Art Basel Partnership
Through a global multi-year partnership, ZEGNA marks a new chapter in our dedication to artists and institutions at the intersection of creativity, community and nature - ZEGNA’s core values. Visible Situated Fellowship awards are appointed annually at Art Basel.
Shinan Imabo (Our Inspirations) collective · Waral Prakalp
2026
ZEGNA’s Main sponsorship of The Italian Pavilion
The project Con te con tutto by Chiara Camoni, presented at the 61st International Art Exhibition - La Biennale di Venezia, curated by Cecilia Canziani.
ART IN ZEGNA STORES AROUND THE WORLD
Across global stores, this commitment takes shape through Art in Global Stores where site - specific works are commissioned in direct dialogue with ZEGNA’s world. Past commissions have included Michelangelo Pistoletto, William Kentridge, Mimmo Jodice, Francesco Jodice and Emil Lukas.
Upcoming events
May - November 2026
Across global stores, this commitment takes shape through Art in Global Stores where site - specific works are commissioned in direct dialogue with ZEGNA’s world. Past commissions have included Michelangelo Pistoletto, William Kentridge, Mimmo Jodice, Francesco Jodice and Emil Lukas.
Upcoming events
May - November 2026
Italian Pavilion at Venice Biennale
Chiara Camoni’s Con te con tutto – curated by Cecilia Canziani
May – November 2026
Solo Exhibition at Oasi Zegna – Trivero, Biella Alps
Chiara Camoni – curated by Ilaria Bonacossa
June 2026
Visible Situated Fellowships
Annual fellowship presentation at Art Basel, Basel
Permanent
ZEGNA Art Collection
ZEGNA Headquarters, Milan
Chiara Camoni’s Con te con tutto – curated by Cecilia Canziani
May – November 2026
Solo Exhibition at Oasi Zegna – Trivero, Biella Alps
Chiara Camoni – curated by Ilaria Bonacossa
June 2026
Visible Situated Fellowships
Annual fellowship presentation at Art Basel, Basel
Permanent
ZEGNA Art Collection
ZEGNA Headquarters, Milan
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