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Mads Mikkelsen seated inside a classic black car, looking out through the side window.

LEGACY THROUGH PERFUMES

MEMORIE

Once upon a time, in the Alps of northern Italy, a visionary entrepreneur had a dream. It was 1910. From this moment, a legacy was born – passed down from generation to generation. Through six magical places and objects, memories become scent, revealing a story of vision, craftsmanship, and deep connection to nature and time. See the memories come to life through this exclusive film as our Global Ambassador Mads Mikkelsen explores Oasi Zegna.

VOL. I

IL CALAMAIO

It’s dawn. Ermenegildo Zegna, our Founder, gazes out of his office window overlooking the Lanificio, our wool mill. As he settles into his leather chair, he opens the newspaper: sharp ink mingles with the scent of wood. Pen in hand, thoughts pour into his leather notebook – sparking a vision of something greater.

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Close-up of a writing desk detail featuring an inkwell, evoking reflection.

Mads Mikkelsen wearing a ZEGNA outfit while reading a newspaper.

Elegant writing desk arranged with letters and a prominent inkwell.

VOL. II

IL LANIFICIO

Ermenegildo Zegna enters the Lanificio. The scent of wool rises – dense, unmistakable. Machines clatter in the background as production starts. Walking further inside, the air grows sweeter with the aroma of the soft bales. Natural and industrial, raw and refined. Here, contrast lives in harmony. 

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Architectural detail captured in natural light, expressing structure, balance and timeless atmosphere.

Close-up of natural fibers arranged in soft volumes, highlighting texture, purity and material depth.

VOL. III

A TRIVERO

Ermenegildo Zegna steps into his garage: the air is thick with the familiar scent of gasoline. He starts the engine of his Lancia Aurelia. As he drives, the crisp mountain air flows through the open window, and the road unfolds with every turn, revealing vast, ever-changing landscapes.

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Close-up of a black car scale model, highlighting sleek lines and a refined, understated aesthetic.

Close-up of the front detail of a black car.

VOL. IV

IL SOTTOBOSCO

In Oasi Zegna, the rain has just stopped. The damp earth releases a rich scent with each step Ermenegildo Zegna takes. Wet leaves glisten, pine needles crunch underfoot, moss mingles in the air – the forest breathes quietly. A ray of sunlight pierces the canopy. Surrounded by nature’s embrace, a sense of intimate, grounding connection arises.

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Pinecones resting on moss-covered rocks in a forest setting.

Close-up of natural elements evoking a woodland atmosphere.

VOL. V

LA PANORAMICA

The scenic road winding across Oasi Zegna. Under radiant sun, Ermenegildo Zegna walks along the 232 Road. Towering trees and the sharp scent of pine soften the asphalt. Sunlight filters through the branches, casting shadows as the road curves through the hills, offering a glimpse of nature’s vast beauty.

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Close-up of objects evoking travel and exploration, suggesting a sense of journey, perspective, and discovery.

Panoramic view of a natural landscape with layered hills and warm light, evoking a sense of depth and quiet atmosphere.

VOL. VI

SAGA DEL PIEMONTE

Evening falls; firelight glows. Ermenegildo Zegna sinks into a worn chair, a traditional Italian velvet cherry infusion in hand. Laughter and chatter echo warmly in the air as flames crackle, memories resurface and are retold with intimacy. Outside, the world cools; inside, the tale continues.

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Fireplace detail within an interior, evoking warmth and calm atmosphere file name: interior-fireplace-warm-atmosphere.

Designed to be kept, not replaced, the Memorie bottle is made to be refilled. Continue its story with our 150ml refill, available in selected stores and on our website.