The ZEGNA Product Passport is an exclusive feature available for select ZEGNA products. It provides comprehensive information about your item, certifies its ownership, and ensures a tamper-proof digital stamp of authenticity by utilising NFC and Aura Blockchain technology.  

At the moment, the ZEGNA Product Passport is available exclusively for products made with Vellus Aureum fabric.

An NFC (Near Field Communication) tag is a small electronic device that facilitates communication between two NFC-enabled devices when they are close to each other. This technology allows for quick and easy transfer of information on products, often used for accessing digital content or services by simply tapping or scanning the tag with a smartphone.

The NFC tag is embedded in a neutral black pocket attached with the care label / VAM in each garment.

To access your ZEGNA Product Passport, follow these steps:

- Use your smartphone to scan the NFC tag. For garments, the tag is located next to the care label or VAM;
- You will be directed to the product page, where you can find detailed information related to your item;
- Tap the ’Activate Passport’ button, then confirm your country or select a different one from the dropdown menu;
- Once the certificate is active and the product is added to your collection, you will be able to download the PDF containing all relevant product information.

For more information, visit this link. 

The product page provides detailed information about your ZEGNA product, including:

- Product specifications
- Authenticity details
- Care instructions (for garments)
- Inspiration, history, and craftsmanship behind the product

For further assistance, please contact ZEGNA Customer Care.

Yes, ZEGNA is committed to protecting your personal information. We use advanced security measures to ensure your data is safe and only used for the purposes outlined in our Privacy Policy in relation to your product’s digital passport.

If you have any additional questions or require support, please reach out to Customer Care.

The ZEGNA Product Passport enhances transparency by leveraging NFC and Aura Blockchain technology to provide immutable records of the product’s history – including details on the sourcing of materials and production processes – and is available for select ready-to-wear products.

You can access detailed traceability information such as: 

1. The country of origin of the raw materials for garments 
2. The main manufacturing process and locations

Traceability, when supported by any of the certification schemes adopted by ZEGNA (see Sustainability Report for further details), is crucial because it ensures the authenticity, quality, and ethical sourcing of materials. It also provides transparency within the entire production process, reinforcing the luxury and excellence associated with ZEGNA products.

No, the traceability information recorded on the Aura Blockchain cannot be altered. This guarantees the integrity and reliability of the information provided in the ZEGNA Product Passport.

Currently, the ZEGNA Product Passport is designed to certify ownership to the original purchaser. For any enquiries about transferring ownership, please contact  ZEGNA Customer Care.

The Aura Blockchain Consortium is a non-profit association based in Switzerland. Its mission is to promote socially responsible, sustainable, and customer-centric business practices throughout the lifecycle of luxury products by leveraging blockchain and other technologies. ZEGNA has joined the Aura Blockchain Consortium to ensure that its customers can verify the origin, craftsmanship, and journey of their purchases – from raw materials to the final product. It is part of ZEGNA's commitment to quality, sustainability, and building lasting trust with its customers.

By utilising Aura’s blockchain, luxury brands can provide verifiable records of their products' origins and ownership history.

With the Aura blockchain, you can verify that your ZEGNA product is authentic, ethically sourced, and manufactured with high standards. When you purchase a ZEGNA item that is recorded on the Aura blockchain, you gain access to detailed information about the item’s journey and craftsmanship. This means you can be confident in the authenticity of your purchase and learn more about the sustainable practices behind it.

Each ZEGNA product connected to Aura’s blockchain will come with a unique Ownership Certificate, accessed by scanning the NFC tag to view the item's information. This digital record verifies the authenticity of your item, ensuring it’s an original ZEGNA creation.

Yes, Aura’s blockchain is designed with security and privacy policies as top priorities. All data associated with your purchase is kept confidential and securely managed, adhering to high industry standards. Only the product information is stored on the blockchain, so you can access product authenticity without compromising your privacy.

The Aura Blockchain Consortium is committed to sustainability, using energy-efficient blockchain technology to minimise environmental impact. Their private and consortium model further reduces the carbon footprint, aligning with luxury brands' sustainability goals.


The location of the NFC reader varies depending on the make and model. Newer smartphones typically place it at the top, whereas older models usually position it on the back. Determining the optimal position for scanning with your phone may require some trial and error, and you can also refer to your phone's user manual for specific instructions.

1. IOS

NFC Tag Reader Supported iPhones

- iPhone 7 and 7 Plus 
- iPhone 8 and 8 Plus 
- iPhone X 
- iPhone XR 
- iPhone XS and XS Max 
- iPhone 11, 11 Pro and 11 Pro Max 
- iPhone SE (2020 model) 
- iPhone 12, 12 Pro, 12 Pro Max and 12 Mini (Sagar, 2021) 
- iPhone 13, 13 Pro, 13 Pro Max and 13 Mini 
- iPhone 14, 14 Pro, 14 Pro Max and 14 Mini 
- iPhone 15, 15 Plus, 15 Pro and 15 Pro Max 
- iPhone 16, 16 Plus, 16 Pro and 16 Pro Max
- iPhone 17, 17 Pro and 17 Air

Verify NFC functionality on your device

Certain iPhone models, including those in the XS, XR, 11, 11 Pro, 12, 13, 13 Pro, 14, 14 Pro, and SE series, support a feature called 'background tag reading’. This feature allows NFC tags to be read automatically when the iPhone screen is active,  eliminating the need to manually activate the NFC tag reader. 

Enabling NFC on iPhone 7 or 8

To activate NFC on iPhone 7 or 8, swipe up from the bottom of the screen to access the quick menu. Locate the NFC icon and tap it to enable NFC. If the NFC icon is not visible, follow these steps to add it as a shortcut: Settings > Control Centre > Customise Controls, then tap the green plus button next to NFC Tag Reader.

2. Android

Locating the NFC sensor

For newer Android models, adjust your phone to face the NFC reader with the top oriented towards it. For older Android devices, the NFC sensor is typically positioned on the back of the phone. Determining the optimal angle for your specific device may require some trial and error.

Activating NFC functionality

To activate NFC on your Android device, follow these steps: Settings > Connections > NFC and Contactless Payments, then toggle the switch to enable NFC. Your device is now ready to use the NFC reader.


Scanning the NFC tag will initiate various actions depending on the product and its features. This may include accessing information or unlocking exclusive content or services. Detailed instructions for scanning the NFC tag can be found on ZEGNA's website.

No, scanning the NFC tag on your product does not share nor collect your personal information. Your privacy and security are of utmost importance to us.

No, NFC tags do not have the capability to track the location of your item. They facilitate short-range communication between devices, typically within a few centimetres.

Retrieving your Ownership Certificate is optional but highly recommended in order to access all available benefits and services associated with your ZEGNA item.

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