Punta Mesco landscape | Zegna

ZEGNA AND NATURE
THE STORY CONTINUES

True to its roots, Ermenegildo Zegna commits to restoring part of the rural-architectural heritage of Italy’s Cinque Terre
A
mong the many important environmental initiatives undertaken by the Ermenegildo Zegna Group over the course of its 106-year history, the experimental restoration project of Punta Mesco in the Cinque Terre National Park, located in the Liguria region of Northern Italy and recognized worldwide for its spectacular beauty, stands alone. The one-of-a-kind collaboration between public and private enterprises involves the recovery of 45 hectares of land and rural farm buildings, the so-called Podere Case Lovara, that FAI (Italian National Trust) was given as a donation.

The pilot project is being directed by FAI, with whom Fondazione Zegna has enjoyed an ongoing collaboration that dates back to 2002, and also involves the Regione Liguria, Cinque Terre National Park, and the municipalities of Levanto and Monterosso, in addition to special help from the Universities of Genoa and Florence.

 The air lift at Punta Mesco | Zegna
THE AIR LIFT

Punta Mesco is inaccessible by road, meaning much of the construction material needed to be airlifted in or carried on foot

THE AIR LIFT More Less

Punta Mesco is inaccessible by road, meaning much of the construction material needed to be airlifted in or carried on foot


The air lift at Punta Mesco | Zegna
HILLTOP HOUSING

One of the characteristic hilltop houses of Cinque Terrre

HILLTOP HOUSING More Less

One of the characteristic hilltop houses of Cinque Terrre


The Ermenegildo Zegna Group is no stranger to environmental and social responsibility causes, and the “green” commitment of its founder, Ermenegildo Zegna, continues to provide inspiration for initiatives such as these. ... Read More
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A HISTORY OF CARE

Our founder, Ermenegildo Zegna walks the route of the Panoramica Zegna, a route he built to showcase the beauty of the region

A HISTORY OF CARE More Less

Our founder, Ermenegildo Zegna walks the route of the Panoramica Zegna, a route he built to showcase the beauty of the region

Cinque Terre is one of the most popular coasts in the world, hosting more than 700,000 visitors a year who come to enjoy the gulf and its surrounding trails. Located in the hills above the gulf, the Punta Mesco promontory, separates the Levanto creek from that of Monterosso. The extraordinary landscape offers wide views overlooking the sea in a mixture of wooded areas, shrubby Mediterranean vegetation and small portions of olives and vineyards. It is also characterized by the man-made terraces that were built in order to cultivate the steep slopes and counter the hydrogeological instability of the region. For this reason, the area is recognized around the world as one of the most fascinating landscapes in Liguria and a true Site of Community Importance (SCI).

The first completed tranche of the restoration work, made possible thanks to the financial support of Fondazione Zegna, was inaugurated in June 2016, marking the opening of the site to tourism activities. The project also calls for the establishment of an environmentally sustainable agricultural enterprise that will utilize renewable sources, such solar and wind energy, to procure more than 60% of its energy needs (estimated for 2020, at the conclusion of the restoration activities). Case Lovara can only be reached by foot, after a one hour walk, and will serve as a tourist center for educational activities on local history, flora and fauna.

 

The Ermenegildo Zegna Group is no stranger to environmental and social responsibility causes, and the “green” commitment of its founder, Ermenegildo Zegna, continues to provide pivotal inspiration for initiatives such as these. Already in the 1930s, founder Ermenegildo Zegna launched one of the earliest Italian industrial examples of environmental and social patronage in his hometown of Trivero (Biella), where he founded the Zegna Wool Mill in 1910.

A SKETCH OF THE RESTORATION WORK

The work has involved restoring both landscape and buildings

A SKETCH OF THE RESTORATION WORK More Less

The work has involved restoring both landscape and buildings


A LONG TERM SUSTAINABLE FUTURE

Fondazione Zegna + FAI's work at Punta Mesco helps ensure the UNESCO heritage site will have environmentally-sustainable future

A LONG TERM SUSTAINABLE FUTURE More Less

Fondazione Zegna + FAI's work at Punta Mesco helps ensure the UNESCO heritage site will have environmentally-sustainable future


Following in his footsteps, in 1993 the fourth generation of the Zegna family initiated an innovative environmental project that became Oasi Zegna, a protected area surrounding the mountain territory of Trivero. Oasi Zegna is served by eco-compatible infrastructures that transform it in an authentic “open-air laboratory” focusing on relationships between people, mountain culture and nature. Thanks to these unique characteristics, in 2014 it received FAI’s patronage, making Oasi Zegna the first non-directly-donated site to obtain this status.

As such, the rebirth of Punta Mesco is a natural continuation of Ermenegildo Zegna’s longstanding commitment to the core values that have driven the company since the very beginning. By leveraging the decades of experience accumulated through the management and enrichment of Oasi Zegna, Fondazione Zegna has now helped restore one of the most beautiful corners of Italy. The result is the concrete creation of environmental patronage aimed at enriching the lives of current and future generations alike.

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