Adv Concept

The Eco-leader

The Ermenegildo Zegna Couture Fall Winter 2015/16 advertising campaign interprets the symphony of sustainability expressed by the fashion show and draws inspiration from its hero: the Eco-leader.

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The storytelling evolves around the “urban” uniform of the Eco-leader where the product itself is the undisputed protagonist, alluding to the ‘luxury of choice’ through exclusive fabrics selected for their authenticity and for their “recyclability”. Soil and small green plants always portrayed together with hands recurr in the campaign and reinforce the message of eco-solidarity. All expresses a sense of environmental “protection” that is also reflected in the garments and lives in the dna of the Zegna Group.

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