Couture directed by Ermenegildo Zegna

Finest luxury is a story on its own, a fine tradition that recalls beauty, quality and exclusivity.

Exquisite crafts, adorned details and fabrics of the highest standard are the components and actors of a mesmerizing scenario. Ermenegildo Zegna’s Couture collection is a precious illustration of uttermost refinement and elegance: 7,000 hand stiches to complete one-of-a-kind men suits, shiny exotic skins on small leather goods, embellished gold cuff links that appear like pieces of jewels or delicate Egyptian cotton shirts personalised to the wearer.

Accomplished by skilled hands and passionate men and women, the Couture collection reveals sartorial excellence. The maestro has given the directions and the seamstresses have started playing and sewing; a perfect suit is the conclusion of more than 3 acts. Luxury requires time and the tailored score has its own tempo to follow. Handmade, each detail has been taken care of and finished to accomplish a dressing harmony.

The colour palette is strong and clear, classic shades with a gloss. Mocha brown on briefcases or 24H bags gives the tone to lace up loafers in shiny calf. For the main act, the codes are in black and white but the notations could vary depending on the musicians and the audience. Creative and innovative minds have come to a final note: Couture is the realisation of a modern desire that has been listened to.