Adv Concept

A portrait of new leaders

The Ermenegildo Zegna Couture Spring Summer 2015 advertising campaign continues to interpret the dichotomy between architecture and space, the primary inspiration behind Stefano Pilati's SS15 fashion show, interpreted through the artistic photography of Inez and Vinoodh.

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The location itself is an essential part of this dichotomy. Set high above an undefined metropolis and its skyline, space itself forms the backdrop against which the inner strength of the New Leaders is portrayed in their symbolic power over their world from the rooftops. The images reveal an evolved silhouette and attitude: the modern attire of the new leader, a man who effortlessly merges seeming opposites in a personal expression of modern aesthetics.

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